To provide innovative, affordable & customer centered credit in time bound fashion to micro ,small & medium enterprises through friendly team, efficient products, relevant policies & robust processes, to catapult them to new horizons Vision To be a leading financial service provider, admired for high level of customer service and respected for our ethics, values & corporate governance. To provide micro, small & medium enterprises in India with timely credit and services to support the growth of the MSME sector.

• Values Service- We appreciate customers time & purpose for taking loan. We will reach out to him when he needs fund Trust- We will be transparent in all our dealings & value our commitments. We firmly believe that the difference between a good business and a great organization is the integrity of its people. We will conduct ourselves ethically and transparently in all our dealings, both internal & external.
• Social- Upliftment-We will organize things for unorganized sector. We will aim to bring them to mainstream & help them to reach next level Innovation- We are flexible & will explore new methods to tailor made solutions for customers requiremen
• Responsibility- we respect the fact that our investors have entrusted us with their capital, our partners with their faith, our customers with their confidence and our employees with their aspirations. We will measure our success by the success of our stakeholders and will work diligently to ensure that we fulfill our fiduciary responsibility.
• Leadership- We will maintain an environment, which fosters credibility & encourages innovation. We believe that this will enable us to attract, retain & nurture the best talent & develop the business and thought leaders of tomorrow. Mutual Respect- We will build an organization, which has a positive mindset. By conducting every interaction with respect and consideration, we will create a self-reinforcing culture of success Community- We believe that it is one responsibility to contribute to the society in which we operate. By investing in our community, we will not only improve our surroundings today, but also provide better opportunities for future generations.